Ireland’s number one chicken brand, Moy Park will support 25 schools across NI and GB this summer through its new ‘Food for Good’ Sports Day initiative.
The programme will see Moy Park sponsor school sports days within the communities it operates, through the provision of branded School Sports Day kit, containing bibs, cones, medals for each child in the school and branded t-shirts for teachers.
Ellen Wright, Moy Park Brand Marketing Manager, explained,
“As a brand we recognise the importance of a healthy and active lifestyle - and encouraging this from a young age. Sports days were such a memorable part of school life, and a great way for young people to come together, have fun and enjoy physical activity. Through the Food for Good campaign, we want to show our support to local schools near our sites and really make a difference to those communities, by providing a sports day kit and a donation to the school fund.”
Judith McQuitty, Teacher at Bocombra Primary School in Portadown welcomed the initiative,
“After two years of covid restrictions it is lovely to be able to celebrate Sports Day as we always did. It is also great to work alongside local brand Moy Park, who are supplying us with terrific essentials to help make our day even more exciting and fun for all the children.'”
“The feedback we have had from the schools involved has been so positive and we are delighted this initiative has been so well received. Whilst this year we are running the scheme as a pilot with a smaller group of schools, there is always potential this could be expanded going forward.”